Creative Inspiration+Design Sensitivity+Technological Innovation
Finding solutions to the problems of visual communication requires the heart and perseverance of the designer. Design is the process of solving problems. Good visual communication requires defining the goals of the visual experience as well as a clear understanding about the messages to be communicated. Sensitivity to the needs and demands of the client or audience provides the direction for organizing, crafting and presenting the visual experience. Critique and critical evaluation within the studio helps the student to understand the skills necessary to create effective visual experiences that solve real problems